The Groop

So… I got chosen to be part of this creative collective called The Groop. Started and driven by the folk at Modular, it is ‘a collection of creative thinkers who share the philosophy that innovation and ideas are what drives business today and not vice versa.’ There are design peeps, art peeps, advertising peeps, writer peeps, music peeps and my lovely self. I’m really stoked to be part of it and really keen for the experience and exposure to people from other creative fields – it’s refreshing given that a lot of my creative outlet is all my work, my ideas and opinions and totally from my point of view. This is a good thing for me to think outside the box, meet some other cool people and work on some new projects.

There is no set structure about what exactly The Groop will do, but there are some really great guest speakers coming in – can’t wait to hear some of them, particularly Mark Pollard, Nash Edgerton, and the Monster Children guys…

Already there is the chance to work on a collaborative project for Extra Cheeese that will also be featured as part of the Sydney Design ‘09 Program. I really can’t wait. There’s some good ideas being thrown around already.